07/30/2025
AI in B2B account-based marketing: best practices
Today’s B2B sales environment demands strategic clarity, precise targeting, and measurable ROI. Traditional marketing tactics – broad email blasts, generic ads, and cold outreach – just don’t cut it anymore. Enter account-based marketing (ABM), a focused approach that targets high-value […]
07/29/2025
Using AI for hyper‑efficient B2B lead scoring
In today’s hyper-competitive B2B landscape, generating leads isn’t the hardest part anymore. Most businesses already have plenty of prospects coming in through their websites, email campaigns, and social media. The real challenge? Figuring out which leads are worth your team’s […]
07/28/2025
Industry-specific CRM: which solution fits your niche?
In today’s competitive and fast-evolving business landscape, managing customer relationships effectively is crucial for success. Customer relationship management (CRM) systems help businesses streamline sales, marketing, and customer service efforts. However, with an overwhelming variety of CRM solutions on the market, […]
07/27/2025
How AI can prevent fraud in loyalty and coupon programs
Loyalty and coupon programs have become essential marketing tools for businesses seeking to attract and retain customers. These programs encourage repeat purchases and foster brand loyalty by rewarding customers with points, discounts, or exclusive offers. However, as these programs grow […]
07/26/2025
Automating event registration and check-in with Telegram bots
Introduction: Why automation matters for event management Events today are more complex and demanding than ever. From conferences with thousands of attendees to exclusive VIP dinners, managing registrations and check-ins can quickly become a logistical nightmare. Traditional manual systems often […]
07/25/2025
Speed vs security: balancing AI model latency in fintech apps
In fintech, milliseconds can make or break a customer relationship. A transaction that takes too long risks abandonment. A security flaw in an AI model can cost millions – or worse, destroy trust. This creates one of the toughest dilemmas […]
