In today’s ever-evolving business landscape, harnessing the power of AI in customer relationship management (CRM) has become crucial. In this article, we’ll dive into a comparison between HubSpot’s AI features and a custom AI-driven CRM. While both options have their strengths and weaknesses, the latter opens up a realm of possibilities by tailoring AI solutions to your specific needs.
HubSpot’s AI Overview
HubSpot offers a range of AI-driven features, including AI Assistants, Intelligent deal management and forecasting, Conversation intelligence, Data enrichment, and Lead scoring. However, it’s important to note some potential drawbacks:
- The pricing can be complex. HubSpot CRM has a tiered pricing system that can be confusing for some businesses. The price you pay depends on the number of users, the features you need, and the length of your contract.
- It can be difficult to use as an all-in-one tool. HubSpot CRM is designed to be used as part of a larger HubSpot ecosystem. If you don’t use all of the HubSpot products, you may not get the most out of the CRM system.
- The templates are hard to modify. HubSpot CRM comes with a number of pre-made templates for things like emails and landing pages. However, these templates can be difficult to modify, which can limit your creativity.
- There’s no A/B testing on lower packages. If you’re on a lower-tier plan, you won’t be able to use A/B testing to optimize your marketing campaigns. This can limit your ability to improve your results.
- Reporting is limited. The reporting features in HubSpot CRM are not as robust as some other CRM systems. This can make it difficult to get the insights you need to improve your business.
- You have to pay for additional technical support. The basic technical support that comes with HubSpot CRM is not always enough for businesses with complex needs. You may need to pay for additional support, which can add to the cost of the system.
There are HubSpot alternatives that you might want to consider. But instead of looking at ready-made solutions, let’s think outside the box and consider the option of our own CRM system.
Custom CRM Solutions
Transitioning to a custom CRM doesn’t entail starting from scratch. It’s about meticulously organizing data to perfectly align with your business. Your existing data will be analyzed, and your company’s unique needs will be considered. A tailored data processing solution will be crafted to seamlessly fit your business, avoiding the limitations of generic templates that may not suit all business requirements, ultimately slowing down your revenue growth.
A custom CRM is purpose-built for your business. It adapts to your industry, size, and processes, offering several advantages over off-the-shelf (COTS) systems like HubSpot:
- Completely customized to your needs: A custom CRM system can be tailored to meet your specific needs, such as your industry, size, and processes. This can help you improve your efficiency and productivity.
- More secure: A custom CRM system can be more secure than a COTS system. This is because it can be designed to meet your specific security requirements.
- Better integration with other systems: A custom CRM system can be better integrated with other systems, such as your accounting system and your website. This can help you streamline your operations.
- More scalable: A custom CRM system can be more scalable than a COTS system. This means that it can be easily expanded as your business grows.
- Better support: A custom CRM system can provide better support than a COTS system. This is because the developers of the system will be familiar with your specific needs and can provide you with customized support.
- Faster Revenue Growth: Transitioning to a custom CRM system isn’t just about improving processes; it’s about accelerating revenue growth. Generic templates and one-size-fits-all solutions can slow down your income generation potential. A custom CRM, tailored to your unique needs, streamlines operations, optimizes data processing, and ensures that your CRM is an active driver of revenue growth.
One Step Further: Let’s Add AI to It
A custom CRM with AI can be a great option for businesses that want to take advantage of the latest technology to improve their customer relationship management. AI can be used to automate tasks, personalize interactions, and gain insights into customer behavior.
Here are some of the benefits of using a custom CRM with AI:
- Automated tasks: AI can be used to automate tasks such as lead generation, lead scoring, and customer support. This can free up your team to focus on more strategic tasks.
- Personalized interactions: AI can be used to personalize interactions with customers by understanding their preferences and needs. This can help you build stronger relationships with your customers.
- Gain insights into customer behavior: AI can be used to gain insights into customer behavior by analyzing data such as website traffic, purchase history, and social media activity. This information can help you improve your marketing and sales strategies.
Discover more use cases here — https://bazucompany.com/blog/the-ai-revolution-transforming-crm-for-business-success/
HubSpot vs. Custom AI-Driven CRM: A Face-Off
| Feature | AI integrated in HubSpot | AI-driven custom CRM system |
| Customization | Not as customizable as a custom CRM | Highly customizable to meet the specific needs of your business |
| Accuracy | May not be as accurate as a custom CRM, as it is trained on a large dataset of generic data | Can be more accurate, as it can be trained on your own data |
| Security | May not be as secure as a custom CRM, as you have less control over who has access to the data and how it is used | Can be more secure, as you have more control over who has access to the data and how it is used |
| Scalability | May not be as scalable as a custom CRM | Can be scaled to meet the needs of your business as it grows |
| Cost | May be more expensive than a custom CRM for businesses & enterprises | Can be more expensive while build, but the best solution in the long run |
| Time to implement | Less time-consuming to implement than a custom CRM | Can take more time to implement than AI integrated in HubSpot |
| Technical expertise required | HubSpot AI requires some technical expertise to manage | Can be built to meet the specific needs of your team, from no developers needed on your end, to a cooperation with your dev team |
Overall, a custom CRM with AI can be a great option for businesses that want to take advantage of the latest technology to improve their customer relationship management, and to play the long game.
Find out how to improve efficiency and reduce costs with AI here — https://bazucompany.com/blog/harnessing-ai-to-boost-efficiency-and-reduce-costs-a-strategic-approach/
Transitioning to Custom AI-Driven CRM — Simpler Than You Think
In closing, transitioning to a custom AI-driven CRM isn’t about complex creation from scratch. It’s more akin to assessing what you already have, optimizing its efficiency, retaining what works, and enhancing where needed. The process is far more straightforward than it may seem.
Let’s look at an amazing example. For ACISO Company we developed a personalized CRM-system based on AI in a short period of time. CRM-system includes the main blocks: Clients, Leads, Deals, Dashboard with statistics, System Control Panel, as well as collection, analysis, editing and control of data from all sports centers of the network.
ACISO is already actively increasing its customer base by unifying the approach to each client of its gyms. The service assistant with artificial intelligence works 24 hours a day. The CRM system also informs about potential problems. To do this, the AI collects customer attendance data and analyzes when the last visit was. If a customer hasn’t attended a class for more than 1 week, the assistant sends a reminder and collects chat feedback.
The AI assistant closes all the issues in chat with the user, can catch the mood of the user and keeps the database in order and informs about issues. If in the dialog it recognizes such answers as “don’t want”, “no time”, the system displays such a customer as “cold” and offers the real manager a certain dialog model to regain the customer’s attention. The sales sector has also changed. During the last quarter, the number of repeat sales increased by 30%, and the level of customer satisfaction increased by 35%. In addition, the average response time to a customer inquiry has decreased by 40%. The numbers are unbelievable! Impressive, isn’t it?
Rest assured, we’re here to make this transition smooth and efficient for you. Our goal is to align your CRM perfectly with your business needs, ensuring that you experience the benefits without the hassle. So, don’t hesitate to explore the possibilities of a custom CRM — it’s a straightforward path to improved efficiency, enhanced security, seamless integration, scalability, and exceptional support. Let’s embark on this journey together, where simplicity meets success.
Still have questions about choosing the right CRM solution for your business? We’re here to help! Just connect with our team: https://calendly.com/sergeybazu/.
- Artificial Intelligence
