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Written by:

SERGEY YURCHENKO

CEO OF BAZU COMPANY

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A promotional image featuring the BAZU logo, a smartphone displaying a futuristic AI interface with a chat icon, surrounded by SMS and push-notification symbols, and the text "How to Drive Foot Traffic with SMS and Push-Notification Automation" on a vibrant green and blue digital background.

How to drive foot traffic with SMS and push-notification automation

In a world dominated by digital screens, getting customers through the door has become both an art and a science. While online engagement is crucial, physical foot traffic remains a key performance indicator for many businesses – especially retailers, restaurants, […]
A promotional image featuring the BAZU logo, a robot handling boxes in a warehouse with a forklift and truck in the background, and the text "AI for Supply Chain Risk Detection in Global Logistics" on a modern industrial background.

AI for supply chain risk detection in global logistics

The global supply chain has never been more complex – or more fragile. With disruptions caused by geopolitical tensions, pandemics, extreme weather events, and shifting consumer demands, logistics companies and manufacturers are under constant pressure to stay ahead of risks […]
A promotional image featuring the BAZU logo, a shield with a lock symbol and the text "GDPR" on a background resembling the European Union flag with yellow stars, and the text "Best Practices for GDPR-Compliant Chatbots in Europe" on a blue digital-patterned background.

Best practices for GDPR-compliant chatbots in Europe

Chatbots are transforming the way businesses interact with customers – delivering instant responses, reducing support costs, and improving engagement across platforms like websites, messaging apps, and e-commerce portals. But as chatbot adoption grows, so does the need to ensure they […]
A promotional image featuring the BAZU logo, a robot and a human facing each other with a glowing brain graphic in the background, surrounded by icons of customer engagement, and the text "Loyalty Programs 2.0: Using AI to Maximize Customer Retention" on a vibrant tech-inspired background.

Loyalty programs 2.0: using AI to maximize customer retention

In today’s hypercompetitive market, attracting new customers is important – but keeping them is essential. Traditional loyalty programs, once a powerful tool for customer retention, are losing their edge. Generic discounts and one-size-fits-all point systems no longer inspire the same […]
A promotional image featuring the BAZU logo, a holographic human head with digital circuitry, and the text "Using Automation to Streamline B2B Order Management Workflows" on a vibrant blue and purple tech-inspired background.

Using automation to streamline B2B order management workflows

In the complex world of B2B commerce, managing orders efficiently is critical for maintaining client satisfaction, scaling operations, and staying competitive. Yet, many businesses still rely on manual processes, spreadsheets, and disconnected systems to manage multi-step order lifecycles. The result? […]
A promotional image featuring the BAZU logo, two hands interacting with holographic data screens displaying charts and analytics, and the text "Automating HR Workflows with AI: Recruitment to Onboarding" on a futuristic purple and blue digital background.

Automating HR workflows with AI: recruitment to onboarding

In a competitive job market and rapidly evolving workplace landscape, Human Resources (HR) departments are under growing pressure to move faster, reduce bias, and provide exceptional employee experiences. Traditional HR processes are often time-consuming, error-prone, and unable to keep up […]
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