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WE ARE TACKLING BUSINESS PROBLEMS BUSINESS PROBLEMS BUSINESS PROBLEMS

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Written by:

SERGEY YURCHENKO

CEO OF BAZU COMPANY

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A futuristic control panel with glowing dials and digital displays highlights Bazu's "Using Machine Learning to Segment Audiences for Targeted Campaigns" in a vibrant tech setting.

Using machine learning to segment audiences for targeted campaigns

In today’s “more-is-less” marketing world, firing off generic messages yields diminishing returns. Customers ignore generic emails, click away from untargeted ads, and opt out of unrelated notifications. If you want your campaigns to resonate, you need to deliver the right […]
A hand holds a smartphone displaying urgent push notifications, highlighting Bazu's "Effective Push Notification Campaigns for Retail Apps" in a dynamic digital interface.

Effective push notification campaigns for retail apps

In today’s hyper-competitive retail landscape, having an app is no longer a differentiator – it’s a necessity. But here’s the hard truth: most users abandon retail apps after the first few uses. They download, browse a little, maybe make a […]
A futuristic circular interface with glowing app icons highlights Bazu's "How to Secure Your Telegram Apps and Protect Customer Data" in a vibrant digital design.

How to secure your Telegram apps and protect customer data

Telegram is powerful – but is your app secure? Telegram is rapidly evolving from a simple messaging app into a powerful business platform. From bots and mini-apps to full-scale services embedded in chat, companies across industries are building Telegram-based tools […]
A hand interacts with a holographic interface displaying charts and data, highlighting Bazu's "How AI is Revolutionizing Customer Journey Mapping" in a futuristic setting.

How AI is revolutionizing customer journey mapping

Understanding your customer’s path isn’t enough anymore Modern customers don’t follow a linear journey. They research on mobile, browse on desktop, compare on social media, ask for recommendations in chat, and make purchases late at night. Every touchpoint is connected […]
A sophisticated robot in a suit stands in a luxurious hotel lobby, showcasing Bazu's "How to Use AI Chatbots for 24/7 Customer Service in Hospitality" on a digital display.

How to use AI chatbots for 24/7 customer service in hospitality

Hospitality has changed – your customer service should too The hospitality industry is no longer limited to in-person smiles and polite phone calls. In the digital era, customer experience starts long before a guest checks in – and it doesn’t […]
Two professionals in suits discuss strategies over a glowing holographic table, with Bazu's "Real-Time Decision Making with AI: Is Your Business Ready?" displayed prominently.

Real-time decision making with AI: is your business ready?

In business, timing is everything. Whether you’re adjusting prices, launching a campaign, managing inventory, or handling customer service – the speed of your decisions often determines the outcome. But in 2025, the real advantage lies not just in making fast […]
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