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WE ARE TACKLING BUSINESS PROBLEMS BUSINESS PROBLEMS BUSINESS PROBLEMS

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Written by:

NICK BULAIENKO

CTO OF BAZU COMPANY

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A hand interacts with a holographic dashboard displaying colorful charts and a pie chart, representing BAZU's guide on designing KPI-triggered CRM alerts to boost sales.

How to design KPI-triggered CRM alerts to boost sales

In today’s fast-paced sales environment, the difference between catching a hot lead and losing them often comes down to timing. Tracking sales performance manually creates delays – and missed opportunities. The solution? KPI-triggered CRM alerts: automated notifications that tell your […]
A futuristic holographic interface with a central human figure and glowing blue and purple elements highlights BAZU's use of AI for multilingual customer support.

Leveraging AI for multilingual customer support: the ultimate guide for global businesses

In 2025, businesses are no longer confined by borders. Your customers may be in Tokyo, São Paulo, Paris, or New York – all in the same day. But with this global reach comes a critical challenge: language barriers. A customer […]
A focused businesswoman in a suit stands in the foreground of a busy office, symbolizing BAZU's use of AI for hyper-efficient B2B lead scoring.

Using AI for hyper‑efficient B2B lead scoring

In today’s hyper-competitive B2B landscape, generating leads isn’t the hardest part anymore. Most businesses already have plenty of prospects coming in through their websites, email campaigns, and social media. The real challenge? Figuring out which leads are worth your team’s […]
A white robot with glowing blue eyes paints on a colorful canvas, illustrating BAZU's use of AI to prevent fraud in loyalty and coupon programs.

How AI can prevent fraud in loyalty and coupon programs

Loyalty and coupon programs have become essential marketing tools for businesses seeking to attract and retain customers. These programs encourage repeat purchases and foster brand loyalty by rewarding customers with points, discounts, or exclusive offers. However, as these programs grow […]
A high-tech lock with a glowing fingerprint scanner inside a futuristic device represents BAZU's exploration of balancing speed and security in AI model latency for fintech apps.

Speed vs security: balancing AI model latency in fintech apps

In fintech, milliseconds can make or break a customer relationship. A transaction that takes too long risks abandonment. A security flaw in an AI model can cost millions – or worse, destroy trust. This creates one of the toughest dilemmas […]
A futuristic digital display with glowing blue holographic charts and a central purple diamond highlights BAZU's enhancement of CRM analytics with AI-driven predictive metrics.

Enhancing CRM analytics with AI: predictive metrics to track

Customer Relationship Management (CRM) systems have long been essential for managing relationships and streamlining workflows. But in an era of fast-changing customer behaviors and high competition, traditional CRM analytics fall short. They provide snapshots of past activities but often lack […]
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